la canopée

Marketing solutions designer

Canopy, noun

The uppermost branches of the trees in a forest, exposed to the sun’s rays.

Hello!

We are la canopée. Specialised in upgrading, we help you define and implement your marketing strategy to upscale your brand by changing customer perceptions of your offer. Let your brand be inspired by the codes used by luxury giants and anticipate new consumption patterns to increase your margins and unleash your full creative potential.

Charlotte de Cornière & Enguerrand de Boismorel

Upgrading

6 key dimensions

Community

Identify who your target audience is and how you can be part of their lifestyles.

Value

Let your customers perceive your price not as the sum of your production costs but as the sum of all the benefits your solution provide to them.

Heritage

Don't be a substitute. Establish a strong emotional bond with your customers and tell them your story.

Aesthetic

Create a unique visual identity that will appeal to your target audience and integrate the codes of our generation.

Education

Speak the language of your prospects and let them learn about your solution.

Experience

Create a flawless customized shopping experience (online and offline).

Some projects we have been working on

What our customers say

2BWild

We called upon la canopée to help us with the launch strategy of our new brand of organic chocolate, 2bwild. We had plenty of ideas but did not really know how to implement them. We had to launch everything (new marketing strategy, website, promotional material, …) within 2 weeks. We did not think we could make it.

La canopée has done a remarkable work in line with our expectations. Many thanks to the team for their positive energy, creativity and sense of detail.

Fabienne Delhaye, Product Development.

Belgium Treasure

We have been on the luxury biscuits market for almost 25 years. Our brand was ageing. We did not really know how to rejuvenate it to deal with sales stagnation.

Our collaboration with la canopée has been extremely beneficial. The team is very reactive and has directly understood our needs and expectations. They really helped us revive our brand. Now we have a unique visual identity, a value proposition consistent with our vision and values, and a strong digital presence. It quickly yielded positive outcomes: the number of orders is rising again and our teams are as motivated as ever.

Thierry de Margueurye, Chief Executive Officer.

Contact us

To work on a new project or just say hello

Send us a message
Who are we?

Based in Brussels, we develop and implement your new marketing strategy. We discovered our passion for marketing and our taste for strategic thinking together at Solvay Brussels School. A few years later, after a detour at L’Oréal for him, training programmes in luxury management at ESSEC (Paris) for her, we are now helping brands to design and implement the solutions that unleash their full potential.

How about you?

Charlotte de Cornière & Enguerrand de Boismorel

Contact details